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墙体广告的主题颜色有什么需要留意的当地

来源:/content-13-393-1.html  日期:2018-11-01

墙体广告的主题颜色有什么需要留意的当地
What is the theme color of wall advertising?
文字是墙体广告的中心,是表现出墙体广告内容的直观方法,墙体广告不只要留意配图,更要留意文字的规划。
Character is the center of wall advertising, is an intuitive way to show the content of wall advertising, wall advertising not only pay attention to the layout, but also pay attention to the planning of the text.
广告语的口气一般都是陈述式的,仅仅简略地奉告产品某一方面的特性。例如,“钱江”摩托的广告语“耐磨就是省钱”,单纯清晰,简洁明了,道出了产品的特性,投合了当地受众实用、省钱的心思。然而,受创作水平的限制和当地教育水平、消费心思等方面的影响,墙体广告字墙体广告的广告语也许多存在粗鄙、空泛的缺点,有待加强整治。
The tone of advertising language is generally stated, and only briefly tells the characteristics of one aspect of the product. For example, the Qianjiang Motorcycle advertising slogan "wear-resistant is to save money", simple and clear, concise, tells the characteristics of the product, suits the local audience practical, money-saving thinking. However, due to the limitation of creative level and the influence of local educational level and consumption mentality, wall advertisement slogans may be vulgar and vacant, and need to be strengthened.
颜色具有很强的表现力,是使广告发生视觉冲击力和艺术感染力的重要前提,它具有先声夺人的力气,是广告快速争夺受众注视率的一种重要手法。可是,现在不少墙体广告在颜色运用上过于单一,白底蓝字或蓝底白字占绝大多数,易形成视觉疲劳,无法引起受众的爱好。电梯广告,或许使用颜色杂乱无章,忽视视觉规则,使人眼花缭乱或发生烦躁的心思,极大地损害了传达作用。
Color has a strong expressive force, is an important prerequisite for the visual impact and artistic appeal of advertising, it has the power to grab people's voice, is an important means of advertising to quickly compete for audience attention. However, many wall advertising in the use of color is too single, white or blue background white characters account for the majority, easy to form visual fatigue, can not cause the audience's hobby. Elevator advertisements, which may be colorless and disorderly, overlook visual rules, make people dazzled or irritable, greatly damaging the role of communication.
尽管墙体广告作为独立的媒体形式已客观存在,可是行业运作仍适当落后,广告制作人员提个油漆桶,拿着宣扬板在各地涂改就完成了墙体广告的现象还很常见。有适当数量的墙体广告还处在偷工减料、水平较低的状况,如颜色易褪、字体不标准、墙面不整洁,乃至呈现错别字和违法广告等现象,许多墙体广告涂刷在已崩塌损坏的农舍,乃至是杂乱不胜的猪圈上,既损害企业和品牌形象,给人形成产品质量低质的感觉,又在一定程度上损坏了当地自然环境和文化环境,形成视觉污染。
Although wall advertising as an independent form of has been objective existence, but the operation of the industry is still properly backward, advertising producers put up a paint bucket, holding propaganda board in various places to complete the wall advertising phenomenon is still very common. Some wall advertisements are still in the condition of jerry-building, low level, such as color fading, non-standard typeface, wall untidy, and even appear mistypographic and illegal advertisements. Many wall advertisements are painted on the collapsed damaged farmhouse, even on the chaotic pigsty, which damages the shape of enterprises and brands. Elephants, give people a sense of low-quality product quality, but also to a certain extent damaged the local natural and cultural environment, the ion of visual pollution.
济南卷帘门
墙体广告的最大特点是直观,墙体广告版面规划多以纯色为主,颜色鲜艳.夺目,墙体广告不仅仅这个产品的介绍,更是这个公司的“面子”,所以在挑选墙体广告的主色彩时,一般会扔掉比较花哨的色彩,挑选更能杰出产品的色彩。
The biggest feature of wall advertising is intuitive, wall advertising layout planning is mainly pure color, bright colors. Dazzling, wall advertising is not only the introduction of this product, but also the company's "face", so in selecting the main color of wall advertising, generally throw away more colorful, select more outstanding products. Color.
1.手机.电脑类;手机跟电脑选用色彩时一般挑选比较赋有科技感的蓝色跟黑色为主。
1. Mobile phone, computer category; phone and computer color selection generally choose a more technical sense of blue and black based.
2.化装品类;这一类一般选用粉红色或许淡蓝色为主。
2. make-up category; this category is generally based on pink or light blue.
3.家居类;家具类一般选用蓝色.绿色白色比较养眼的色彩为主。
3. household type; furniture generally choose blue. Green white is more eye color.
4.轿车类;轿车墙体广告更倾向于大气,所以一般主色彩都选用蓝色.黑色.红色为主。
4. Car category; Car wall advertising is more inclined to atmosphere, so the general main color are blue, black, red-based.
墙体广告的主题色彩一般要根据产品来挑选,跑扔掉传统广告的花哨,简略为主,做到杰出要点,一眼让人记住,而不是在有限的空间摆满各种元素让人眼花缭乱,挑选一个更简单让人承受的色彩,也就能更好的传递广告想要表达的要点。
The theme color of wall advertisement should be chosen according to the product generally, throw away the traditional advertisement's garish, simple, and give priority to, achieve outstanding points, let people remember at a glance, rather than in the limited space filled with various elements dazzling, choose a more simple and bearable color, it will be better to convey the advertisement want. The main points of expression.
综上所述有济南大思路广告传媒服务有限公司提供,如果想了解更多山东墙体广告知识,欢迎浏览我们官网:谢谢支持!
To sum up all the above, Jinan Advertising Media Services Co., Ltd. provides, if you want to know more about wall advertising in Shandong, welcome to visit our official website: Thank you for your support!
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