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墙体广告还能为你处理大乡村市场的销量

来源:/content-13-387-1.html  日期:2018-10-09

墙体广告还能为你处理大乡村市场的销量
Wall advertising can also handle sales in big rural markets for you.
关于墙体广告是否还能为各大企业处理在大乡村市场的产品出售问题,这些年来许多企业也在前仆后继的选用这种广告方式,但效果并不大,原因在于时代及商业环境发生了改变,做墙体广告的企业许多,导致资源有限,彼此覆盖,乱象丛生,广告价值没有保障,更丧命的是把墙体广告当成是一个处理问题的一种办法,疏忽广告的中心战略对墙体广告的一种辅导性的运用。
As for whether wall advertisement can still be used to deal with the sale of products in large rural markets, many enterprises have successively adopted this kind of advertisement over the years, but the effect is not great. The reason is that the times and business environment have changed, there are many wall advertisement enterprises, resulting in limited resources and each other. Coverage, chaos, advertising value is not guaranteed, but even more lethal is to wall advertising as a way to deal with the problem, neglect the central strategy of advertising wall advertising a kind of guidance.
几个工人组成的施工队就算是做广告,这是长期以来一种过错的认知,广告的中心是卖产品,如何卖,怎样卖,怎样让消费者知晓然后产生购买愿望,决议购买,这是一个系统工程,需要有有用的广告战略才可行,在大乡村市场,用战略作辅导,对墙体广告的运用选用价值。那么在互联网生活空间的今日,墙体广告还能运用吗?它是能够运用的,在于依据每个企业的现状来具体分析,不能一切的企业都适合用这种局势,最后再着重一点,广告的中心是战略问题,疏忽了战略,任何广告行为都是有问题的。
It has long been a mistake for several workers to form a construction team to advertise. The focus of advertising is to sell products, how to sell, how to sell, how to let consumers know and then generate the desire to buy, and to decide to buy. This is a systematic project, which requires a useful advertising strategy to be feasible in large rural cities. In the field, we should use strategy as a guide to select the value of wall advertisement. In today's Internet living space, can wall advertising be used? It can be used, depending on the status of each enterprise to specific analysis, not all enterprises are suitable for this situation, and finally emphasize that the center of advertising is strategic issues, neglect of strategy, any advertising behavior is problematic.
墙体广告比较简单,制造不需要复杂的技能。发布媒体是现成的民房墙面,前言费用几乎能够疏忽不计。依据咱们造访的广告公司的说法,一般不需要付费,即便付费也非常廉价。在媒体广告刊播价格不断攀升的今日,墙体广告低价的本钱优势成为吸引广告主投进广告的要害。
Wall advertising is relatively simple, and manufacturing does not require complex skills. The release of the is a ready-made residential wall. The cost of the preface can be negligible. According to the advertising agency we visited, there is no need to pay in general, even if the payment is very cheap. In today's advertising prices continue to climb, wall advertising low cost advantage has become the key to attract advertisers into advertising.
比较理想的传达效果
Ideal communication effect
1.较高的触摸率。
1. higher touch rate.
在一切的受访者中,除不识字的乡民外,其他受访者均表明见到过墙体广告。而在接受问卷查询的文盲农人中,有67%的人会问其他人墙体广告所写的内容。因而,不了解墙体广告宣传内容的乡民所占的比重相当小。
Among all the respondents, except the illiterate villagers, other respondents indicated that they had seen wall advertisements. Among the illiterate farmers questioned, 67% asked what other wall advertisements were about. Therefore, the proportion of villagers who do not understand the advertising content of walls is rather small.
山东墙体广告
由于村庄在地舆划分上相对较小,在村庄有限的空间内做墙体广告不只有较高的触摸率,而且有较高的触摸频次。集合在村口路旁边闲谈是农人传统的消遣活动。况且,公路两旁的墙体广告还会成为旅客观看的方针,这在必定程度上扩展了墙体广告的触摸规模。
Because the village is relatively small in geographic division, wall advertising in the limited space of the village not only has a higher touch rate, but also has a higher touch frequency. Gathering around the village road is a traditional pastime for farmers. Moreover, the wall advertisements on both sides of the highway will become the guideline for visitors to watch, which will expand the touch scale of the wall advertisements to a certain extent.
2.单纯的发布环境。
2. simple publishing environment.
一面墙只发布一个墙体广告,广告环境单纯,搅扰度小。相关于电视广告和播送广告连珠炮似的轰炸、印刷前言多种产品广告的罗列,墙体广告的搅扰度很小。这关于墙体广告的传达非常有利。
One wall only publishes a wall advertisement. The advertising environment is simple and the disturbance is small. The wall advertisements have little disturbance with the listing of TV advertisements, the bombardment of broadcast advertisements and the advertisement of various products in the preface of printing. This is very helpful for the transmission of wall advertising.
3.较强的针对性。
3., strong pertinence.
咱们对查询的53块墙体广告进行了内容分析,发现地方性效劳产品最多,占被查询广告的22.6%,其次是生产资料和交通工具类产品。由此不难看出,墙体广告具有较强的针对性,发布内容往往是与乡民生产、生活密切相关的产品;而且墙体广告作为乡村罕见的户外媒体,还与广告主的货物铺陈严密相连,具有与现场出售互动的效果。
We conducted a content analysis of 53 wall advertisements and found that local service products accounted for 22.6% of the advertisements, followed by production materials and transportation products. From this it is not difficult to see that wall advertising has a strong targeted, publishing content is often closely related to the production and life of rural products; and wall advertising as a rare outdoor in rural areas, but also closely linked with the advertiser's goods display, with the effect of on-site sales interaction.
济南大思路广告传媒服务有限公司,对山东墙体广告感兴趣的朋友可以关注我们,敬请期待更多精彩内容
Jinan Great Ideas Advertising Media Service Co., Ltd., friends interested in wall advertising in Shandong can pay attention to our , please look forward to more exciting content
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