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墙体广告面临的新问题

来源:/content-13-373-1.html  日期:2018-08-14

墙体广告作为一种新式的大型户外广告方式,在乡村和中小城市两旁,墙体广告随处可见,直接面临你的消费者进行宣扬,其以呈现频率高、散布规模广、费用低、持久性强、搅扰度小等优势,近年来深受国内很多知名企业的挑选。在铁路、国道、省道,各市县进出口都建立墙体广告,构成一种宣扬网络,无论是出差,旅行、走亲、访友、赶集,都会不经意间给消费者留下夸姣而深入的形象。
As a new type of large-scale outdoor advertising, wall advertising can be seen everywhere in rural areas and small and medium-sized cities, directly facing your consumers to publicize it. With the advantages of high frequency, wide distribution, low cost, strong durability, small disturbance and so on, wall advertising has been deeply affected by many well-known domestic enterprises in recent years. Choose. In the railways, national highways, provincial highways, the city and county imports and exports are built wall advertising, constituting a publicity network, whether on business trips, travel, relatives, visit friends, market, will inadvertently leave a grand and in-depth image of consumers.
山东墙体广告
墙体广告具有方式简略、威本低价、针对性强、便于操作、坚持时间长、传达规模广等长处,但在查询中,咱们发现,墙体广告在规划、发布的过程中,还存在着一些不尽如人意的当地。
Wall advertising has the advantages of simple way, low price, targeted, easy to operate, adhere to a long time, wide scale of communication, etc., but in the inquiry, we found that wall advertising in the planning, release process, there are still some unsatisfactory local.
因为广告从业者的良莠不齐,单个施工单位的偷工减料,表现方式单一,缺少有用监管,缺少计算监测,这些问题限制了墙体广告的传达作用,严重限制着墙体广告的生计和开展。精准传达是这个年代的开展趋势,也是广告主日益注重的理念。而因为墙体广告本身的特色,使广告主在投进之后的监测工作难度加大。对于资源涣散的三、四级商场,怎么进行前言特点量化剖析和传达作用量化评价,这是当今方式下墙体广告要考虑的问题和处理方向。
Because advertisement practitioner's good and bad are uneven, single construction unit's jerry-building and cutting materials, the expression way is single, lacks the useful supervision, lacks the computation monitoring, these questions have restricted the wall advertisement's transmission function, seriously restricted the wall advertisement's subsistence and the development. Precision communication is the development trend of this era, and also the main idea of advertising. And because of the characteristics of wall advertising itself, advertisers are more difficult to monitor after they enter. How to carry on the foreword characteristic quantification analysis and the transmission function quantification appraisal to the three and four grade shopping malls which the resources are scattered, this is the question which the wall advertisement must consider and the processing direction under the present way.


(文章由济济南大思路广告传媒服务有限公司供给,转载请注明出处。山东墙体广告 /)
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